Apple Says White Is Cool Again... But Is It?

From Gizmodo -
With the 3G iPhone, the color white has made a quiet return to the iPod family. So does this mean after nine short months of no white, white is already retro-cool again?

Apple had previously revolutionized white as the staple color of its iPod. Then when white became associated with MP3 players, Apple switched to black. It was a radical move but one that was again eventually accepted by the market.

Now, will people buy into the color white for mobile phones? Apple obviously thinks so.