Apple: "the iPhone is a gaming console"

From Engadget -

During an ADC "iPhone Tech Talk" in San Jose, Apple Director of Technology Evangelism John Geleynse called the iPhone a "gaming console" and claimed that "it's not a phone, it's a console experience."

Considering Geleynse's comments came after Greg Joswiak's comparison of the iPod Touch to the Nintendo DS, Apple appears to be making a noticeable effort to push this angle. Per a PR announcing a series of EA "sneak peek" events at Apple Stores around the US -

"Throughout the month of December Apple Stores in New York, LA, San Francisco and Chicago will host special "EA Games Sneak Peek" events where Electronic Arts will discuss why the iPod touch and iPhone are amazing platforms for mobile gaming..".